branding services for passionate founders.

Amazing at what you do, but feel like your brand isn’t telling the right story? Let’s change that. Together, we’ll build a brand that showcases your expertise, connects with the right clients, and helps your business grow without relying on referrals.

Let me guess.

✔️ You’re ready to step up, but your brand doesn’t reflect where you’re headed.

✔️ You offer an incredible service but struggle to communicate your value and get noticed.

✔️ Referrals are great, but you want more clients coming to you through your own channels.

✔️ You know you’re good at what you do, but you don’t know how to position yourself as the go-to in your industry.

Is your business better than it looks?

#1 strategic brand foundations

If you’re ready to take your brand to the next level, the first step is building strong strategic foundations. This is where you define what your brand is, what it stands for, who you serve, and what makes you unique. These foundations create a platform to guide and grow your brand with clarity and purpose.

  • Lay the foundation for your brand by uncovering who you are, who you serve, and what sets your brand apart.

    • Brand DNA

    • Target Audience

    • Competitive Landscape

    • Brand positioning

    • Unique selling proposition

    • Brand personality

    • Tone of voice

    • Creative direction

  • We’ll meet weekly over Zoom to explore the key elements of your brand foundations. I’ll guide the conversation to uncover the gold that will shape your brand strategy. Between sessions, I’ll refine and develop your strategy, keeping you in the loop every step of the way so we’re always 100% aligned.

  • Your investment starts at $2.2K, with a typical turnaround time of around 4 weeks. Need to move faster or prefer a slower pace? We can adjust the timeline to suit your needs and make sure everything works perfectly for you.

    • Market research

"We have struggled for a while to clearly define our brand story, but working with Darby was a game-changer. The process was enjoyable, structured, and insightful—she asked all the right questions and synthesised everything perfectly. Now, we have a clear understanding of our brand and customers, and it's transformed how we do business. Highly recommend!"

Sophie, Founder of Simply Cushions

"Darby is the brand strategy queen! I am new-ish to business but needed a re-look into my brand, I was so lucky to connect with Darby. I worked with her for 6 weeks developing different areas of my brand and coming up with something I am super happy and confident moving forward with. She was patient, straight forward and went above and beyond my expectations for the service."

Nikki, Founder of Nikki Weedon Interiors

    • Word bank

    • Tagline

    • Elevator pitch

    • Service naming & descriptions

    • Founder story

    • Bio

  • Once your strategic foundations are set, we’ll dive into your messaging. I’ll present my recommendations, and together, we’ll refine and brainstorm to ensure every word feels right, sounds like you, and clearly communicates your value.

  • Your investment starts at $1.3K, with a typical turnaround time of around two weeks. Need to move faster or prefer a slower pace? We can adjust the timeline to suit your needs and make sure everything works perfectly for you.

    • Brand naming

    • Offer and service design

Once your brand foundations are clear, it’s time to bring them to life with a messaging strategy that feels like you. This is where we craft the words that connect, inspire, and confidently communicate your unique value. With the right messaging in place, your brand will feel consistent, compelling, and completely aligned with where you're headed.

#2 messaging strategy

Now it’s time to bring your brand to life visually. I’ll collaborate with a designer who’s the perfect fit for your brand, ensuring your visual identity reflects your story and vision. Together, we’ll create a cohesive brand identity that ties everything together seamlessly. You’ll walk away with a strong visual brand that feels just right.

#3 visual branding

    • Logos

    • Colour palette

    • Typography and

    • Secondary graphic elements

    • Image & photography style

  • Developing your brand identity is a collaborative process.

    1. Concept design – We’ll start by presenting two initial design directions for your brand.

    2. Design refinement – Once you’ve chosen a direction, we’ll refine it together with two rounds of revisions to make sure it’s just right.

    3. Finalising brand assets – Finally, we’ll polish and package your chosen design, delivering all the assets you need to bring your brand to life.

    This thoughtful process ensures your brand identity is not only strong but also a true reflection of your brand.

  • Your investment starts at $5.5K and will be ready in around 4 weeks.

    • Graphic design elements e.g. email signatures, merchandise design or social media templates

    • Website design

"Darby's program was incredible. Our sessions together and the resources and plan Darby developed for me was exactly the clarity I needed to get things going in my brand new business. I feel so much more confident with goals, audience and messaging now. Thank you so much Darby I absolutely loved working with you. I will miss our weekly sessions!"

Jess, Founder of Sweet Dreams By Jess

"I worked with Darby to develop a brand strategy for my yoga business. It was such a considered and supportive process and I feel so much more aligned with the 'why' of my business and how to communicate more clearly what I do and the benefits I can offer people that are truly unique. Darby helped me find this and gave me the tools to implement it one piece at a time. I can't recommend her more highly."

Ellen, Founder of Ellen Blackman Yoga

build a brand that works as hard
as you do.

You’re a talented service provider with expertise to share, but you need a brand that works as hard as you do. With my branding services, I help service providers like you create a strong brand - one that showcases your uniqueness, gets you noticed, and attracts clients who can’t wait to work with you. Say goodbye to waiting on referrals and hello to a brand that does the heavy lifting.

A strong brand is built to:

✔️ Stand tall with clarity on its purpose, uniqueness, and vision.

✔️ Shines as a trusted expert, earning the recognition and respect it deserves.

✔️Attract aligned clients who instantly see the value and want in.

A strong brand does not:

❌ Crumble under pressure when it’s time to show up and share its story.

❌ Rely on lukewarm referrals to survive.

❌ Struggle to communicate its value and expertise.

It’s time to stop relying on referrals and start building a brand that works for you.

meet your brand specialist.

I’m Darby, a pasta-obsessed brand strategist, pilates lover and small business cheerleader.

I’ve seen firsthand that you can do everything when it comes to marketing (run ads, post consistently, create all the content), but if your brand isn’t strong, growth will always feel like an uphill battle.

The way you position and present your business is what sets you apart. It’s why people choose you over someone else, why they trust you before you even speak, and why your marketing efforts actually work instead of feeling like guesswork.

That’s why I do what I do. I help business owners build clear, strategic brands that don’t just look good but actually do the heavy lifting so you can stand out, attract the right people, and grow with confidence.

burning questions.

  • My branding services are perfect for you if you’ve built a great business but haven’t had to rely on your brand. Maybe you have DIY’ed things until now and you’ve had a steady stream of referrals. But, it’s time to take things to the next level. You are ready to attract more of the right kind of clients and become a go-to in your space.

  • I specialise in service-based businesses across a wide range of industries including health, fitness professional services, property and landscape design. If you’re unsure if we’re a good fit, let’s chat!

  • Your visual brand is an important part of building a strong brand. But, without the strategic foundations in place, you’ll likely end up with a visual brand that doesn’t resonate with your audience. All of my visual branding clients also go through the strategic foundations framework to make sure they are getting the most out of the process and creating a brand that will actually land in all the right places.

say hello.