brand strategy.
brand strategy.
brand strategy
Transform the way you position and present your business through the power of branding.
Say goodbye to those not-so-dreamy referrals by building a strategy-led brand that oozes personality and shows up with impact.
brand strategy is the art of shaping the way people think, feel and talk about your business so that you dont have to rely on referrals to spread the word for you.
ready to turn your great business into an
irresistible brand?
Let me guess.
✔️ You want to take your business to the next level, but your brand isn’t quite in sync with your growing business.
✔️ You have built a great business that is WAY better than it looks.
✔️ You deliver a service that is unique and packed full of value, but you get stuck when presenting your brand and conveying your message to the right people.
✔️ Referrals are coming in, but you’re eager to draw in more aligned clients directly through your own channels.
complete clarity in what your brand stands for, and confidence in sharing your unique message with those who need to hear it.
We’ll chat for one hour every week to deep dive into the all-important foundations of your story, before creating a beautiful visual brand, and a stand-out marketing strategy. I’m here to support you every step of the way, to bring your vision to life.
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Your brand story is the foundation for your brand and what you represent. It’s the reason your audience chooses you.
Over weekly Zoom meetings, together we will craft your unique brand story.
Brand DNA: Unveiling your vision, mission, and values as the heart and soul of your brand.
Target audience: Determining who your ideal clients are and unpacking what they need to hear on a deeper level.
Brand positioning: Reviewing the competitive landscape and how to communicate your uniqueness.
Brand personality: Humanising your brand through character and voice using brand frameworks and mood boards.
Brand messaging: Crafting word banks and guidelines for the way your brand shows up. This includes reviewing and refining your brand name, tagline, service names and other key messages.
Implementation: Designing a step-by-step roadmap to ensure that your strategy is implemented smoothly across all of your brand channels.
At the end of the project, you will walk away with a beautiful brand story document to guide your brand activity, and the confidence to share your message with the world clearly and confidently.
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Once we are crystal clear on your strategy and your message, it’s time to create a visual brand that perfectly tells your story.
Your new visual brand will align with your uniqueness and represent everything you stand for as a brand.
What’s included?
Primary & secondary logos
Brand icon
Colour palette
Brand font family
2 x social templates
Email signature
Two rounds of revisions
Style guide
If you are also looking for extras such as letterheads or business cards, you’ll receive a custom quote to ensure that you have everything you need to show off your brand across all touchpoints.
This may also include the design of a new website if you’re in need of an upgrade. Your website is where your ideal clients are likely to get in touch, join your email list, and book your services. It’s your digital home, so having a website that reflects your brand strategy and visual brand is important if you want to see serious growth.
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Get more eyes on your new brand with a marketing strategy that attracts more of your dream clients.
Goals: mapping out your marketing goals, all the way from brand awareness to lead generation.
Audit: reviewing current marketing performance.
Strategy: recommendations (based on your past performance and goals) to take your brand to the next level.
Content: designing a content plan to help you create on-brand content consistently.
Implementation: creating a plan so that you can effortlessly implement your marketing startegy ongoing.
If you need a hand implementing your marketing strategy, we can team up on an ongoing basis with my brand marketing service.
marketing is like flirting, but branding is the reason people fall in love.
You can be doing everything under the sun with your marketing efforts, but if you have an average brand, you are never going to be able to convert.
Marketing is a critical part of the brand strategy process, but it's the icing on the cake. Before trying to find a band-aid fix for your marketing, you need to be crystal clear on your brand. You need to know your DNA, who you want to work with, what makes you special, your unique personality, and your story.
From there, you can use marketing strategies to share your business with the world and attract people who are truly aligned with your goals and values.
“Darby was wonderful to work with and I am so excited with the changes and updates we have made to my branding and social media. She listened to my vision and dreams and wrote copy that beautifully captured my business. Her suggestions for my branding colours, fonts, website updates, and social media strategy really helped me take my business to the next level and I am so happy with the end result. Thank you so much Darby!”
Nina, Founder of YDM Design Studio
“Darby played a pivotal role in transforming Little Renters, assisting me in every step of the rebranding journey. She initiated the process by establishing a distinct vision, refining our value proposition, crafting a captivating logo, and designing an engaging website. Her structured guidance enabled me to effectively communicate and enhance Little Renter's brand identity. With my new brand strategy and website in place, I am now well-equipped and confident to grow my business. It has been a pleasure working with Darby.”
Kathrin, Founder of Little Renters